Furniture market trends 2021

Minh Hoàng
April 28, 2021

Most Vietnamese people still keep the habit of going to furniture stores to choose products and then order products. Architects tend to increase, especially in recent years.

Trend of online furniture to the throne 2021

– When Vietnamese people’s living habits and tastes change, in addition to preserving traditional values ​​of the family with gathering spaces, their own identity, respect for individual preferences, and individual ego. was featured. Therefore, the tendency of choosing materials, shaping products by themselves and design consultation when there is a need for interior is understandable.

– Subjects deciding to choose furniture also have a significant change when women account for 60-70%, especially with products such as kitchen cabinets, wardrobes. The rate will increase in the future. Therefore, in addition to the function, the aesthetic value of the product will need to be further strengthened as well as the trend of buying online furniture will gradually develop with the explosion of the digital age and e-commerce floors. .

– Xem thêm về văn bản nguồn nàyNhập văn bản nguồn để có thông tin dịch thuật bổ sung.

Mua sắm online đang tăng thị phần trong ngành nội thất.
Online shopping is increasing market share in the furniture industry.

– In the current era of technology 4.0, online transaction methods have become familiar in Vietnam. Along with the epidemic of COVID-19, there were many complicated developments, forcing people to partially implement social disparity, the online shopping market also developed strongly.

– The segment of consumer furniture is not out of that trend. This year, reputable furniture brands have gradually boosted their activities on website and e-commerce channels.

– The online market also has some confidence from consumers, the fear of quality when buying online is no longer, especially in the psychology of modern young people.

– “If last year, this time we sold 300 million types of furniture online each month on different channels, this year, that number is about 450 million, up 150%. The owner of a floating furniture brand. In a foreign language in Vietnam, the creator of nearly 20 franchised stores, said his company did not anticipate and could not keep pace with online furniture sales. selling furniture online is now under construction and expected to be completed in mid-April, ”he told

Interior world

– Market demand for interior design increased
Mr. Huynh Van Hanh – Vice Chairman of City Handicraft and Wood Industry Association. Ho Chi Minh City (HAWA) – affirmed, the market capacity is still increasing year by year. Regarding the reason for the increase in domestic furniture consumption market, Mr. Hanh said, Vietnam is a very large market with a population of over 96 million people and a developing country, so the need for construction and construction. very large houses, hotels … In addition, the current consumption trend of Vietnamese people does not think about the cheap price, but they require the product to match the style and architecture of the house. This is also understandable when interior brands with unique and high-end designs are very popular.

– Mr. Hanh said that the ability to consume Vietnamese furniture is still very large and will continue to increase compared to the current forecast. Especially recently, the Prime Minister asked the wood industry to keep the domestic market, so businesses in the industry have become more and more focused, even those that only export, tend to learn. to go back inland.

– Overview of the furniture industry in recent 5 years
Although Vietnam has a long and prominent history of producing furniture products for the domestic market, it has only had a single furniture industry recognized in the past 20 years. Today, Vietnam’s furniture industry is one of the most dynamic activities in the world. It is currently the second largest furniture exporter in the Asia-Pacific region and fifth in the world, behind China, Germany, Italy and Poland. In 2017, furniture exports were valued at around $ 7.66 billion, up to $ 8.66 billion in 2018

– Vietnamese producers have sought to strengthen their position on the global stage by becoming an ever more attractive option for foreign companies looking for foreign manufacturers. Currently, Vietnam has about 1,500 furniture exporters, with about 450 of them being FDI companies (foreign direct investment), accounting for more than 45% of furniture exports.

– An important advantage of Vietnam is its high flexibility. In the last 5 years the furniture industry initially focused on outdoor furniture, in recent years it has started to focus on creating new indoor furniture lines and has increased investment in outdoor furniture. advanced production techniques, which encouraged foreign importers.

– Taking advantage of this growth and encouraging trade, a representative of the Ministry of Agriculture and Rural Development recently announced the government’s desire to develop a world interior hub in the southern province of Dong Nai and Binh Duong.


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