How to build an effective real estate business

Minh Hoàng
April 19, 2021

CafeLand – The real estate world is huge and you cannot operate independently in it. Success in this market relies heavily on the ability to build relationships as well as teamwork.

Cách xây dựng doanh nghiệp bất động sản hiệu quả

– Building an effective team needs to rely on the following four basic steps: building a strong foundation; understand your own worth; choose suitable models and distribute profits clearly. The following article will show you how to choose the structure and decide the right profit sharing.

– Once you have a strong foundation and understand your values, the next thing to do is to choose the right model for the team members. In the real estate world, there are two main structures for building a team including: the Mentorship model and the Leads model.

Mentorship model

– This paradigm is really great when you see other team members growing their business and making new strides. Under the Mentorship model, the team leader will focus on training other members to become brokers. However, there are caveats when using this model. At some point, after you’ve invested a lot of time and effort, a few other brokers will begin to feel as if they’ve learned everything from you. In other words, once they make an income, they can completely split up and operate on their own.

– Besides, this model has a few other limitations. First, your business may suffer from spending too much time on training. Second, splitting commissions can also experience some frustration as you would expect other brokers to be able to create their own business.

Leads model

– The other model that is often adopted by leading real estate businesses is the Leads model. This model attracts many other brokers because it requires you to provide a large list of potential customers to members.

– However, the benefits of this model can come immediately. Providing data about leads will help members reduce time for the search process and focus more on the sales process. You will see a significant increase in your business’s income.

– The downside of this model, of course, is its cost. It requires you to make monthly investments to maintain. However, this is the model chosen by many leading businesses.

Why should the profit split 50:50?

– The final step to building an efficient real estate business or group is undoubtedly the process of distributing profits and commissions. One of the mistakes leaders often make is dividing commissions low among employees or other members.

– Experts of the real estate site Inman have hypothesized the following: For example, you apply the division 80:20, employees take up to 5 successful transactions to earn money with one Your successful transaction. Not to mention that 20% does not include other costs such as advertising, office space or finding potential customers. So, they recommend dividing profits by 50:50.

– Finally, be patient in finding teammates. Just because a broker is willing to join you doesn’t mean you will immediately accept your consent. You need to screen or even interview to see if the person is really suitable for your team building job.


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